It’s time to flip the script on how B2B leaders think about Slack – transforming it from “that work tool everyone complains about” into the most powerful community platform you already have.
Our third episode features Zach Hawtof, founder of Tightknit and expert in building engaging Slack communities, bringing deep experience from Salesforce Community Cloud and global enterprise software.
Jeanine and Zach will dive into:
– Why Slack is uniquely powerful for B2B communities
– Engineering community architecture that drives engagement
– Converting Slack skeptics into community champions
– Building global communities that feel local and personal
– Balancing AI automation while keeping communities human
You’ll gain insights on:
– The first 30 days of launching a B2B Slack community
– Structuring channels and engagement workflows
– Transforming customer Slack channels into thriving communities
– Technical and human elements of successful Slack spaces
– Practical strategies for sustainable community growth
