Creating Community Through Effective GTM Strategies at Clay

I'm reading about Clay's GTM success on First Round. LOVED this part:

Anand ended every single reverse demo the same way: “I wouldn’t end the call until this person had joined our Slack group. We removed Intercom support from our product, so you had to join Slack to get help. I would literally have them type in clay.com/slack, join it, send me a DM and only then would I hang up the Zoom call.” (More on the thinking behind this decision here)

https://review.firstround.com/the-gtm-inflection-points-that-powered-clay-to-a-1b-valuation/