Boosting SEO for Your Slack Community: Insights from March Data
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If you’ve wondered why you should build SEO for your Slack community, here’s a view into Tightknit’s March data. ➡️ Today, 70% of all traffic to our customers’ Tightknit forums comes from the top 5 search engines: Google, Bing, DuckDuckGo, OpenAI, and Perplexity. Here are the highlights of what we’re seeing across the top 5 search engines: 🔹 Google is still the dominant leader, with 93% of all internet traffic. 🔹 OpenAI is currently sitting at 2% of traffic, just behind DuckDuckGo, a dominant player in privacy-first search. 🔹 But don’t count out AI. OpenAI’s ChatGPT and Perplexity are the fastest-growing search engines at 99% and 49%, respectively. 🔹 Then there’s Bing... ¯\_(ツ)_/¯ My top takeaways:
- 1.
Google is not going anywhere. Stop thinking it’s over for them. It’s not. Search continues to grow YoY, and Google remains the leader.
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ChatGPT and Perplexity are in their nascent days. While they do not command a large part of their market, their growth rates are 3-6x greater than Google’s growth rate. Momentum is on their side.
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Let me know if you have any other questions. Happy to discuss in the comments.