Best Practices for Effective Community Gamification Strategies
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👋 Does anybody here have general best practice advice for setting up gamification that actually engages/motivates users? Gamification is the one part of Tightknit I haven't touched yet, and I'm a little intimidated on getting this right 😅 My goal: Genuinely motivate our members to help one another and take some of the response-burden off of the team (which is just me) Some context on my community:
Around 1,000 members
Around 50 very engaged members (active in the community daily)
Invite-only, currently has most of our power users
Hmmm Amanda R. one idea I was stress testing with a colleague this week was having engaged members as lightly holding hosts of some channels, and having them input their flavor on gamification and then solicit feedback. Could be comped for Gamma in a sub/swag, ooh and a badge!
Honestly, I would ask your members what would motivate them to show up more and use that insight to help build your program a bit. Also starting small with 1-3 levels might be good and then scaling as the community grows!
Thanks so much everybody! Jennifer Y. I like this idea of having our super users as "hosts". I'll probably give that a try to start. Max P. Totally agree on starting small, thank you. I feel like I'm constantly asking our community members for their feedback 😅 but see your point here.
It’s because you care!!
Amanda R. I’m glad you liked it! We were really brainstorming around keeping it light but purposeful, and evergreen. A lot of our community is more involved when they’re in transition and then could drop when take on new roles and projects. I was even thinking about backup and succession—so it keeps the individual lift really low, and just have a doc in your source of truth that’s updated ( Zach H. ooh source of truth doc that auto updates…thoughts?)
Amanda R. I’ve had more thoughts as I’ve talked internally with my leaders about gamification—and from my background, shaping through a lens of reciprocity and elevated service is where we’re leaning. I’m happy to share more, I’ve done a bit of this B2C in analog client community building. 😊
Jennifer Y. I appreciate your offer to share more! I'll send you a DM next week, maybe we can set up a chat? I've just begun exploring gamification over here. 😁
Amanda R. dm ing you now—realizing I left this hanging!
Jennifer Y. Not at all, I was planning to reach out to you! I just got back from a vacation and had this on my to-do list 😁