Analyzing My Client Mix: Insights from a Retrospective Business Sector Breakdown

Hey everyone 👋 Still finding my footing here, so bear with me as I start contributing. One question I've gotten more times than I can count as a community strategy consultant: "Who's your primary customer?" After years of just winging an answer, I finally sat down and dug through my old client folders to actually run the numbers. The result: a simple business mix pie chart. Nothing fancy — just a breakdown of my work by sector over time. Turns out I skew nonprofit-heavy (35%), with a solid chunk of B2B tech/SaaS (25%), and the rest spread across enterprise B2B, local/civic, and B2C brands. It's been a surprisingly useful tool — not just for answering that question, but for spotting patterns in where I've actually spent my energy versus where I think I work. Curious if anyone else has done something like this — a retrospective analysis of your own client mix or work history. Did it surface anything unexpected for you? Would love to compare notes. 🙂