How do you show the impact of adding a Member Journey? How do you know if an engagement lift could be attributed to when you introduced the journey? ๐ง
In Community, correlation vs causation is always tricky to clearly demonstrate, IMO.
I think cohort analysis is your best bet.
How much did people take actions before the journey, how much did they take actions after?
I am not doing this yet, but would imagine you can pull out the list of people who completed the journey.
I'd upload that csv into the CRM and see how those journey completers compare to standard metrics in terms of adoption, retention, and usage.