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4: Belonging & Emotional Design
Beyond participation—identity, status, and culture
This is a fun one - and probably ties into the previous point around the commitment curve.
While we're just trying to get the 90% at the bottom of the curve to just show up and leave a 
, 👀 , or 
... some sign of life... LOL! 😅
At the other end of the curve, our super community members may be bumping up against a ceiling. They may be running out of ways to grow in our community.
They probably show up not just for the transactional information, but also for the relationships, the identity, the status, and the culture.
How can we community managers systematically invest in this group?
Among other things, I piloted a community-designed t-shirt program in my first year, focused on increasing belonging and identity.
I tried to find funny inside jokes from the community, and then present them to the community as potential t-shirt slogans. Each month I asked the community to vote on their favorite, then I made it a t-shirt!
These shirts then became collector's items, and ways to reward community contributors every month.
