Yeah, I think in general what's going to be the most critical here is to just get your space up and running and functional. If you want to provide incentives or rewards for specific folks, you can, but the reason that you build a space for a specific audience is because they're not getting what they need out of the existing space. As you launch a new community, you just want the space to be active. I wouldn't worry too hard about segmenting them at the beginning. At least, that's my philosophy for right now.
