the product and CS experience were already elite, so all i had to do was make that visible to anyone searching
i’d repost people saying “hell yeah, buy the product” or people saying “wow, that was fast support”
it was all UGC support content
I wasn’t creating new content. that was the point
Zach H. i’m running around this morning, but LMK if that does / doesn’t answer your question
If you can get away with doing this in a genuine way, it’s extremely powerful social proof
I’d RT and let actual customers respond to their questions, or I’d get them routed to support quickly and visibly so there was this huge public record of really fast support turnarounds
folks would reach out to our support on Twitter, OR to see if we were worth the extra $$
I did this like crazy at WP Engine back in the day
