I had a similar launch challenge in recent past and established a principled approach. The trick as you know is to reduce scheduling friction while giving them micro bursts of high ROI value. The moment they get one tool or resource that makes their leadership day easier, they’ll see the value of sticking around and paying next month.
How are you thinking about the giving they will receive? Are they seeking 1:1 peer specific connections, a particular actionable resource, or increasing a batched network? What has them desparately in need of your services initially that will keep them coming back for more?
