Happy Wednesday! 👋 I'm making new resources for the Tightknit community and would love your input 🙏 I put together a B2B SaaS Community Playbook. It covers: → Defining your community's job → Week 1 setup → Activation tactics → Engagement loops that scale → Proving value to leadership Would love your feedback: What topics do you want to see more of? Drop your thoughts in the thread 👇
2: Community as a Content Engine: Turning conversations into media, distribution, and brand I experimented with this in my first year as community manager at dbt Labs, by creating a podcast that featured community members as the star. I didn't center the product, I centered the humans who happen to use the product I didn't have executive sign-off - I just did it in my spare time But I've since been able to use those 25 episodes as:
A resource to identify community champions
A resource to surface product superusers, and potential pipeline
A way to signal belonging, because I featured a diverse set of community members
A way to repay those super community members by platforming them, and building their personal brand in the industry
A source of video shorts for social, content for newsletters, and evergreen mentoring advice for new members
A source of speakers at our annual conference
I continue to look for ways to syndicate that content... and I'm looking to use that pilot season 1 as a business justification to get budget for an even better season 2. 🙂 Sample episodes:
4: Belonging & Emotional Design
Beyond participation—identity, status, and culture
This is a fun one - and probably ties into the previous point around the commitment curve.
While we're just trying to get the 90% at the bottom of the curve to just show up and leave a 
, 👀 , or 
... some sign of life... LOL! 😅
At the other end of the curve, our super community members may be bumping up against a ceiling. They may be running out of ways to grow in our community.
They probably show up not just for the transactional information, but also for the relationships, the identity, the status, and the culture.
How can we community managers systematically invest in this group?
Among other things, I piloted a community-designed t-shirt program in my first year, focused on increasing belonging and identity.
I tried to find funny inside jokes from the community, and then present them to the community as potential t-shirt slogans. Each month I asked the community to vote on their favorite, then I made it a t-shirt!
These shirts then became collector's items, and ways to reward community contributors every month.
