So, I actually just started to do one post a week this month that ties into a product event happening but it's not heavily promoting it's a mix of polls, texts, early preview, that ties into the theme. Then we sprinkled in a couple of fun social days world back up day and earth day. I also outsourced an SME for finance so they're going to be sharing content weekly and telling me what's relevant industry wise to highlight. I also met with a customer and used a snowflake agent to find a very specific best practice from all their call history and drafted the post and had the customer share it.
I forgot about the ratio I wanted to set out but I think we are finding a nice balance.
Engagement is still so bad though. ๐ซ