Discussion on Time Binding Journeys for Motivation and Cohorts

June 23, 2025

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howdy team. Curious if anyone has thoughts on Time Binding Journeys.

My thought is that by adding a deadline, we can motivate people to rise in ranks 'before the end of 2025' and then the 2025 badge, but
the flip side is that folks who join in November may be less motivated

Colleague thought we could do quarterly cohorts (which I love) but I don't see a way to duplicate journeys? Any thoughts/feelings are welcomed!

Zach H.
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Also very interested in what people think! Kaela A. maybe you have some thoughts on this too, with the Salesforce communities (that live and breathe in quarters). As for the ability to duplicate journeys, Conor G. I’m adding it now to our backlog!
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Conor G.
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thank you! that'd be sick!
Joel P.
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Outside of a year, what’s the difference? The 2024 vs 2025 “Discover community at (company)” badge might be the same, but a badge for very specific actions around/in a specific moment makes sense.
Conor G.
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I can def see updating the actions for the year based on business needs or wants, but was mostly operating from the idea that it would be motivational for users to earn the highest tier badge year over year. Sort of longevity feather-in-cap?
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Kaela A.
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In my experience, the timeline isn’t the motivator. It’s things like bragging rights or prizes. We’re looking at ways to boost engagement, which means we want to move away from rewarding the bare minimum and looking to instead champion, nurture, and reward engagement. I think if your journey timeline is tied to like a social share card (built into the TightKnit application) plus another thing, you’ll definitely see the surge.
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Conor G.
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Awesome. That totally makes sense, Kaela. Super appreciate the insight! Thanks, all!
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Discussion on Time Binding Journeys for Motivation and Cohorts | Tightknit Community