Ash R. I figured out a way you can recreate (as optional) the intake form you have probably attached to Hubspot on the website, to convert people in the event invite. I did conditional stuff, so it wouldn't impede going to the event, it takes advantage of many autocomplete features. I tested it for an event and it was 100% conversion to membership and to slack of all attendees. Actually, there were MORE who converted than were actually able to be at the physical event!